IN HER WARDROBE

Fiona Kowalski

Friday 27th Dec 2013


Fiona Kowalski is the warm, funny, super-stylish¬†founder of children’s clothing label¬†Printebebe¬†(pronounced print baby) – an adorable collection printed¬†smock¬†dresses, blouses and bloomers.

Her career has seen her travel full-circle, starting out as a designer then moving into the role of fashion editor and stylist for many years in Hong Kong, New Zealand, London and Australia. It was the birth of her daughter Gidget (now 2) however, that inspired her move back into designing.

“I started Printebebe because I wanted to create affordable children’s clothing that was pretty and easy to wear.¬†It has been fun, more hard work than I ever imagined, but so rewarding too”.

Click on the link below for Fiona’s style tips and all the pics from our shoot…

I would describe my style as…Classic with a twist.

The best (fashion) lesson I’ve learnt is‚ĶBuy your most expensive pieces in black – sure the purple shoes look amazing for the season, but when spending money black is the better investment.

My most recent fashion purchase is…An Ellery silk t-shirt in white (I already have the black).

I keep buying more….Bassike relaxed cotton pants, I am obsessed…8 pairs and counting!

I need more‚ĶTan sandals – never enough. I am desperate for the natural tan version of my chocolate Chloe’s (not available anymore) and am trying to convince a friend to release hers to me!

Heels or flats? Flats, not always but definitely since having Gidget.

I wish I’d never bought‚ĶA cheap copy of a Lanvin dress in New York once. I regretted it instantly but they wouldn’t refund it. If you can’t afford the original, choose something else.

If I could only keep 3 things in my wardrobe, they would be‚ĶMy Herm√®s leather cuffs, the YSL ‘Easy Y’ bag (for every day), and even though I hardly ever use it, my Chanel 255.

My favourite labels are…Dries Van Noten, Bassike, Lanvin, Zimmerman.

My favourite online shops are‚ĶPrintebebe (of course!) Netaporter (for me) and anywhere that stocks Pom D’api, the perfect children’s sandal.

I always feel great when I wear…classic black and white.

Any outfit looks better with…one less thing than you think. I am forever taking something off.

Shop Her Style:
1. Stella McCartney silk kaftan dress, £395
2. Herm√®s ‚ÄėKelly Double Tour‚Äô bracelet, $605
3. Ellery ‚ÄėEscapade‚Äô raglan sleeve tee, $295
4. Chlo√© leather sandals, ‚ā¨365
5. Bassike relaxed cotton pant, $220
6. Saint Laurent Classic Cabas Y Bag, $2695
7. Printebebe ‚ÄėPretty‚Äô dress in Garden Peach, $65
8. Printebebe ‚ÄėSmock‚Äô blouse in Navy Lavender Floral, $49
9. Printebebe ‚ÄėBloomer‚Äô in Blue Floral Paisley, $22

Styling: Inez Garcia
Photography: Justin Ridler
Hair and Makeup: Kimberley Forbes

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