Nicola Reindorf

Wednesday 16th Apr 2014

Nicola Reindorf makes fashion fun.

Her energy, passion and knowledge about designers and trends is both exhaustive and inspiring.

She and her husband Orlando own Flying Standard – a fashion wholesale agency that distributes both diverse and much coveted international labels within Australia.

In addition to this though, they also own the Surry Hills (and soon to be Fitzroy) institution The Standard Store – a veritable haven for fashionable folk who value Nicola and Orlando’s unique interpretation of style.

Want to see more?

Follow the link below for a peek inside Nicola’s wonderful wardrobe…


5 words to describe my style are… eclectic Euro meets the Antipodes.

My go-to outfit is… baggy old jeans cut into shorts dressed up with a pretty silk blouse and sandals

On the top of my wish list is…Nike Liquid Silver Air Maxs and a Chanel swimsuit

The best (fashion) lesson I’ve learnt is… wear your clothes don’t let your clothes wear you. If you’re not comfortable, you won’t feel stylish.

My most recent fashion purchase is… I have a shop full of recent purchases! All my purchases are done on my buying trips 6 months in advance.

I keep buying more…. Agent Provocateur underwear, if the first thing you put on is beautiful then the rest will follow

I need more… shoes obviously! A girl never has enough shoes!

I wish I’d never bought… a pair of Nicholas Kirkwood heels, they looked amazing but are way too high. I wore them once and spent the whole evening sitting down which was very boring.

If I could keep only 3 things in my wardrobe, they would be
1. My Blumarine beaded dress bought by my husband on a stag do in Vegas – an apology frock! It’s totally impractical but whenever I’ve worn it ( 3 times ) I’ve had a fantastic time!
2. My crisp white Studio Nicholson dress shirt – it goes with everything.
3. My Mackintosh snake skin print raincoat – when function and fashion collide!

My favourite labels are… Humanoid for luxury basics, A Détacher for individual pieces and Céline to drool over.

I always feel happy when I wear… cashmere.

Any outfit looks better with… the right attitude.

1. L’Agent by Agent Provocateur ‘Leonara’ stretch balconette bra, £50
2. L’Agent by Agent Provocateur ‘Leonara’ stretch briefs, £28
3. Venessa Arizaga ‘Malibu’ necklace, $365
4. Celine sunglasses, $307
5. Found My Animal leash, $50
6. Mackintosh ‘Balone’ coat, $1500
7. B Brian Atwood ‘Licata’ star sandals, $420.76
8. Jérôme Dreyfuss ‘Momo’ crossbody bag, $821.20

Photography: Rachel Kara
Styling: Inez Garcia
Hair and Makeup: Kimberley Forbes

Comment (1)

  1. Those Celine sunglasses are so awesome!!! Got them on sale at and absolutely love them. My husband told me i look like a star. Trust me its hard to get a complement out of that men.

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