Jamie Blakey is the full, inspirational package – founder of cult fashion label oneteaspoon, creative force behind fab website Lveland, wife and mother to 3 (ridiculously good looking) children.

Spending a morning with Jamie, the reasons behind her success become evident – aside from generally being just heaps of fun to hang out with, she manages to strike that perfect balance between sexy/cool, laid-back, old-school and rock.

Want to take a little peek inside Jamie’s wardrobe too?

Follow the link below for all the pics from our shoot as well as her musings on style, happiness and the search for that perfect custom made dog collar…

5 words to describe my style are… I have no idea how to describe my style?? It just is what it is… It’s always the same look though, it’s just the fit, cuts, proportions and colours that change.

My go-to outfit is… jeans and tees.

On the top of my wish list is… The Gloss x Warber Parker 10-01 Aviators in jet silver to be specific….. they’re sold out!

Heels or flats?… heels to look at, flats to wear.

The best (fashion) lesson i’ve learnt is… keep it classic, but current.

My most recent fashion purchase is… my leather top hat that I bought 18 months ago. I have new stuff from work all the time though (which is an upside to having a fashion label!) My most recent addition to the wardrobe is the new ‘King Pins’ (denim… such a surprise!) It’s my new fave cut and I have a different wash for everyday.

I keep buying more… nappies.

I need more… nappies.

I wish I’d never bought… I don’t regret anything I’ve ever bought… except maybe once when I was 10. I bought this blue & white gingham 2 piece set – a skirt and matching shirt with ruffles on it.  I spent all my pocket money on it and never wore it. This must have really bugged me because I still remember it.

If I could only keep 3 things in my wardrobe, they would be… jeans, shorts and tees.

My favourite labels are… I don’t have favourites. I do my own thing and wear that. Of course, that said…. I do love a designer bag. That comes with the territory doesn’t it?? So for me in that department, Balenciaga.

My favourite online shops are… Etsy & Gumtree.

I always feel happy when I wear… my new ankle bracelets!!

I wish I’d never got rid of… I don’t regret getting rid of anything. I do a wardrobe clean out every 3-4 months. I love a chuck out!

Any outfit looks better with… ankle bracelets in rose gold or silver… or both together!

Is it better to be overdressed or underdressed? For me, definitely underdressed!!! Without a doubt.

Lipstick or gloss? For everyday… neither. But when making an effort, an awesome matt pop-colour lipstick.

Coffee or tea? Is that a question??!! Coffee fa’ sure!

I could happily live the rest of my life without seeing another… set of invisible bra straps. because…. they’re not invisible.

1. One Teaspoon ‘Classic Liberty’ shirt, $149
2. Saint Laurent ankle boots, $815
3. Balenciaga ‘Arena’ Giant 12 City bag, $1,985
4. Givenchy ‘Cone Shark Tooth’ earring, $360
5. One Teaspoon ‘Mustang – Trashed Runaways’ jeans, $140
6. Nike ‘Air Pegasus 83, €90
7. One Teaspoon ‘Framed Record Cover Collection’ Paul McCartney, $99
8. One Teaspoon ‘Framed Record Cover Collection’ Beatles White Album, $250
9. Vintage ‘Linda Ronstadt’ tee, $100
10. One Teaspoon ‘Lover Runaways’, $70

Photography: Rachel Kara
Styling: Inez Garcia
Hair and Makeup: Kimberley Forbes

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  "I brought this American Indian wall hanging back from an amazing store in New York. I had to have it, so dealt with having to hand carrying it all the way home, not knowing what was going to happen when I got to Australian Customs - but it was all fine. So worth it!!"
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  "Lots of people can't stand vintage shopping - it overwhelms them. But we love it, so we do it for our customers and then sell what we find online"
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  "I'll have around 20 chambray shirts in my wardrobe at any one time!"
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  "I bought these Saint Laurent ankle boots in LA and have probably worn them once. No wait…. I've actually worn them once! I love looking at them in my shoe cupboard though!"
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  "I could have this cupboard triple the size, but I have a rule - if I can't fit anymore in, I can't buy anymore. So…. if I DO buy new ones, I have to delete a pair."
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  Jamie and her daughter, Minnie.
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  "Basically, everyone that works at oneteaspoon goes on to start their own business. Although it's annoying at the time, losing someone that you've invested time in, it's something that makes me proud to think that we've inspired them and made them feel that they can do it too"
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  "This Givenchy earring was a gift from my friends Sheree and Holly and my mother-in-law. How lucky am I?"
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  "I found these Nike sneakers at Footlocker in Warringah Mall. On sale. The best!"
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  "I source vintage rock posters and records from around the world, frame them up and sell them online"
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  "I don't have favourite labels. I do my own thing and wear that. Of course, that said…. I do love a designer bag. That comes with the territory doesn't it?? So for me in that department, Balenciaga"
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  Linda Farrow sunglasses, One Teaspoon ankle bracelets (launching end November)
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  "I'd been looking for Frankie’s collar for sooooo long and thought I'd have to get him one made, then one night it dawned on me - Etsy! Sure enough a girl in Tennessee makes matt-black leather, turquoise and silver concho dog collars!"
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  "The last time I bought something was my leather top hat, which was 18 months ago. I have new stuff from work all the time though (an upside to having your own brand!)"
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  "I have no idea how to describe my style... it just is what it is"
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  "If I could only keep 3 things in my wardrobe, they would be jeans, shorts and a tees"